CU Solutions Group Unveils the 2020 Best Credit Union Member Experiences

By March 14, 2020 Award winners No Comments

2020 AwardsLivonia, Mich. – Today, CU Solutions Group (CUSG) announced the 2020 MemberXP Best of the Best Awards recognizing member-centric credit unions excelling in the delivery of online and offline experiences.

More than 100 U.S. credit unions are considered for the awards with an average asset size of $862 million; one-fifth with more than $1 billion AUM and one-third below $300 million AUM.

Data is gathered directly from members through digital surveys and mystery shoppers at each institution. CUSG’s MemberXP platform uses Member Effort Score, an ease of use measurement, Net Promoter Score®*, which measures the likelihood a member would refer the credit union to others, and scores for member advocacy, member appreciation and member education. The member ratings for each of these areas, and their relative importance, determine which credit unions receive the Best of the Best Award.

Award winning categories include six disciplines: new member, transactions, new account, consumer lending, member shopping and mortgage experiences.  Three credit unions received four or more awards – Service 1st Federal Credit Union, 4Front Credit Union, and Police and Fire Federal Credit Union. Six credit unions received awards for member shopping for three consecutive years – 121 Financial Credit Union, A+ Federal Credit Union, GTE Financial Credit Union, Gulf Coast Educators Federal Credit Union, La Capitol Federal Credit Union, and Northland Area Federal Credit Union.

"Creating consumer experiences that define and deliver on a credit union brand promise is not an easy feat in today’s marketplace,” said David Dean, Chief Operating Officer for CU Solutions Group Marketing Solutions. “We recognize and applaud the commitment it takes to achieve the high standards required to receive this award. Our research shows that MemberXP top performers outperform peers in loan and deposit growth, as well as return on assets.”

In addition to the Best of the Best Awards, CUSG’s MemberXP offers credit unions a unique experience measurement and member journey optimization platform with customizable survey templates, mystery member shoppers, simple dashboards, actionable employee performance support, and insightful reporting. This SaaS solution is backed by powerful analytics and national credit union performance baselines built on more than nine million anonymized member feedback datapoints collected since 2014.

MemberXP is the only exclusive credit union member experience awards program in the U.S. Only credit unions using the MemberXP analytics platform were considered.

2020 Best of the Best Awards

Member Shoppers Experience

  • 121 Financial Credit Union
  • A+ Federal Credit Union
  • Achieve Financial Credit Union
  • Astera Credit Union
  • Educational Systems Federal Credit Union
  • GTE Financial Credit Union
  • Gulf Coast Educators Federal Credit Union
  • HealthCare Associates Credit Union
  • La Capitol Federal Credit Union
  • Northland Area Federal Credit Union
  • Nutmeg State Federal Credit Union
  • Service 1st Federal Credit Union
  • Transcend Credit Union
  • TVA Community Credit Union

Consumer Lending Experience

  • 121 Financial Credit Union
  • 4Front Credit Union
  • A+ Federal Credit Union
  • Allegacy Federal Credit Union
  • Arsenal Credit Union
  • Atlanta Postal Credit Union
  • Connex Credit Union
  • Dannemora Federal Credit Union
  • Excite Credit Union
  • First Entertainment Credit Union
  • First Heritage Federal Credit Union
  • Genco Federal Credit Union
  • Generations Community Federal Credit Union
  • Heritage Federal Credit Union
  • Indiana University Credit Union
  • Johns Hopkins Federal Credit Union
  • Kinecta Federal Credit Union
  • La Capitol Federal Credit Union
  • Marshall Community Credit Union
  • Neighborhood Credit Union
  • Nutmeg State Financial Credit Union
  • OnPath Federal Credit Union
  • Park City Credit Union
  • Park Side Federal Credit Union
  • Police and Fire Federal Credit Union
  • Potlatch No 1 Financial Credit Union
  • Preferred Credit Union
  • Santa Clara County Federal Credit Union
  • Service 1st Federal Credit Union
  • Truliant Federal Credit Union
  • United Bay Community Credit Union
  • UnitedOne Credit Union
  • Visions Federal Credit Union
  • West Michigan Credit Union

New Member Experience

  • 4Front Credit Union
  • First Entertainment Credit Union
  • First Heritage Federal Credit Union
  • Harris County Federal Credit Union
  • Heritage Federal Credit Union
  • Indiana University Credit Union
  • Marshall Community Credit Union
  • Police and Fire Federal Credit Union
  • Service 1st Federal Credit Union
  • Truliant Federal Credit Union

Transaction Experience

  • 4Front Credit Union
  • Arsenal Credit Union
  • Atlanta Postal Credit Union
  • Catholic & Community Credit Union
  • Connex Credit Union
  • Dannemora Federal Credit Union
  • First Heritage Federal Credit Union
  • Freedom of Maryland Federal Credit Union
  • Genco Federal Credit Union
  • Harris County Federal Credit Union
  • Heritage Federal Credit Union
  • Holy Rosary Credit Union
  • Indiana University Credit Union
  • La Capitol Federal Credit Union
  • Neighborhood Credit Union
  • Park City Credit Union
  • Park View Federal Credit Union
  • Potlatch No 1 Financial Credit Union
  • Preferred Credit Union
  • Randolph-Brooks Federal Credit Union
  • Service 1st Federal Credit Union
  • Tower Federal Credit Union
  • TruEnergy Federal Credit Union
  • Visions Federal Credit Union
  • West Michigan Credit Union

New Account Experience

  • Catholic & Community Credit Union
  • Connex Credit Union
  • First Heritage Federal Credit Union
  • Park City Credit Union
  • Randolph-Brooks Federal Credit Union
  • Service 1st Federal Credit Union
  • Truliant Federal Credit Union

Mortgage Experience

  • Police and Fire Federal Credit Union

For more information, visit Best of the Best Awards and share the results using #BestOfTheBest on Facebook and Twitter.  For leaders in credit union member experience, MemberXP will also host its annual MemberXP Users Group Live summit November 4-6, 2020, in Plymouth, MI. The conference is committed to examining and advancing solutions for a member-centric credit union experience. To learn more, visit MemberXP.com.

About CU Solutions Group

Headquartered in Livonia, Mich., CU Solutions Group is an award-winning credit union service organization that offers products and services in the areas of technology, marketing, HR performance and strategic advisory. The organization is home to national credit union-focused brands including Love My Credit Union Rewards, Save to Win, LifeSteps Wallet, MemberXP, CUBE TV Studios, Compease and Performance Pro. The company has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations and maintains strategic partnerships with Sprint, Intuit TurboTax®, GSTV and CU Risk Intelligence. For more information, visit CUSolutionsGroup.com.

About MemberXP

MemberXP, a wholly owned subsidiary of CU Solutions Group, is the pioneer and market leader in Credit Union Experience Management. The MemberXP technology platform enables credit unions to collect, manage and act on member experience data collected via digital surveys and mystery shoppers. Using the suite of experience management tools offered by MemberXP, credit unions can engage employees, reduce churn, turn detractors into promoters and create clear and potent returns on investment. Over 110 credit unions nationwide, including more than 20 of the largest U.S. credit unions, rely on MemberXP to consistently build services members love, deepen member loyalty, develop an outstanding employee culture, and deliver on their brand promises. www.memberxp.com © 2020 MemberXP, Inc. All rights reserved. MemberXP®, the MemberXP logo, and the names and marks associated with MemberXP’s products are trademarks of MemberXP. All other trademarks are the property of their respective owners.

*Net Promoter Score is a trademark of Satmetrix, Bain & Company, and Fred Reichfield.

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