Here Are CU Member Experience Leaders in 2019

an award for the best credit union member experience

MemberXP, a credit union-specific member experience platform, is proud to announce the “Best of the Best” credit unions in member experience for 2019. MemberXP administers both the MemberShoppers and MemberView experience measurement and member journey optimization programs for more than 100 credit unions across North America.  Participating credit unions have an average asset size of $700 million, one quarter of them have more than $1 billion in assets.

The awards are independently granted by MemberXP based on the following criteria:

  1. Members submit surveys based on specific interactions they’ve had with the credit union such as opening a new account or closing a loan. The credit union must have achieved a high score on two metrics: the Member Effort Score, which measures each of use, and the Net Promoter Score®*, which measures the likelihood the member would refer the credit union to others.
  2. Members and/or independent evaluators complete detailed mystery shops. The credit union much have achieved high scores in the areas of member advocacy, member appreciation, and member education.

“We recognize the incredible dedication, hard work, and commitment to the credit union mission that achieving this award entails.  Delivering a truly exceptional member experience is even more challenging in an era of eCommerce and mCommerce,” said Constance Anderson, president and founder of MemberXP,  “Our research shows these top member experience performers also outperform peers in loan and deposit growth as well as return on assets.”

Top performers by category for 2019 include

Overall Member Experience “Best of the Best” Award

121 Financial Credit Union (Jacksonville, FL)
A+ Federal Credit Union (Austin, TX)
Achieve Financial Credit Union (Berlin, CT)
Educational Systems Federal Credit Union (Greenbelt, MD)
GTE Financial Credit Union (Tampa, FL)
Gulf Coast Educators Federal Credit Union (Pasadena, TX)
Healthcare Associates Credit Union (Naperville, IL)
La Capitol Federal Credit Union (Baton Rouge, LA)
Northland Area Federal Credit Union (Oscoda, MI)
Transcend Credit Union (Louisville, KY)
TTCU (Tulsa, OK)
Ventura County Credit Union (Ventura, CA)
Vibe Credit Union (Waterford, MI)

 

Consumer Lending Experience “Best of the Best” Award

121 Financial Credit Union (Jacksonville, Fl)
4Front Credit Union (Traverse City, MI)
AEA Federal Credit Union (Yuma, AZ)
Allegacy Federal Credit Union (Winston Salem, NC)
Ardent Credit Union (Philadelphia, PA)
Atlanta Postal Credit Union (Atlanta, GA)
Commonwealth Central Credit Union (San Jose, CA)
Connex Credit Union (North Haven, CT)
FedChoice Federal Credit Union (Lanham, MD)
First Heritage Federal Credit Union (Painted Post, NY)
GENCO Federal Credit Union (Waco, TX)
Guadalupe Credit Union (Santa Fe, NM)
Harris County Federal Credit Union (Houston, TX)
IU Credit Union (Bloomington, IN)
Johns Hopkins Federal Credit Union (Baltimore, MD)
La Capitol Federal Credit Union (Baton Rouge, LA)
Marshall Community Credit Union (Marshall, MI)
Neighborhood Credit Union (Dallas, TX)
Nutmeg State Financial Credit Union (Rocky Hill, CT)
Park City Credit Union (Merrill, WI)
Park Side Credit Union (Whitefish, MT)
Police & Fire Federal Credit Union (Philadelphia, PA)
Service 1st Federal Credit Union (Danville, PA)
Statewide Federal Credit Union (Flowood, MS)
United Bay Community Credit Union (Bay City, MI)
Verve, A Credit Union (Oshkosh, WI)
Visions Federal Credit Union (Endwell, NY)
West Michigan Credit Union (Grand Rapids, MI)

 

New Member Experience “Best of the Best” Award

Ardent Credit Union (Philadelphia, PA)
Marshall Community Credit Union (Marshall, MI)
Police & Fire Federal Credit Union (Philadelphia, PA)

 

Transaction Experience “Best of the Best” Award

Ardent Credit Union (Philadelphia, PA)
Catholic and Community Credit Union (Belleville, IL)
Dannemora Federal Credit Union (Plattsburgh, NY)
GENCO Federal Credit Union (Waco, TX)
Generations Community Federal Credit Union (San Antonio, TX)
Harris County Federal Credit Union (Houston, TX)
IU Credit Union (Bloomington, IN)
Johns Hopkins Federal Credit Union (Baltimore, MD)
La Capitol Federal Credit Union (Baton Rouge, LA)
Park City Credit Union (Merrill, WI)
Police & Fire Federal Credit Union (Philadelphia, PA)
Service 1st Federal Credit Union (Danville, PA)
Tower Federal Credit Union (Laurel, MD)
United Bay Community Credit Union (Bay City, MI)
Visions Federal Credit Union (Endwell, NY)
Washington Gas & Light Federal Credit Union (Springfield, VA)
West Michigan Credit Union (Grand Rapids, MI)

 

New Account Opening Experience “Best of the Best” Award 

Catholic and Community Credit Union (Belleville, IL)
First Heritage Federal Credit Union (Painted Post, NY)
Randolph Brooks Federal Credit Union (Live Oak, TX)
Service 1st Federal Credit Union (Danville, PA)

 

Mortgage Experience “Best of the Best” Award

Police & Fire Federal Credit Union (Philadelphia, PA)

Congratulations to these credit unions and thank you for showing consumers the real credit union difference!

Constance Anderson

About Constance Anderson

Constance Anderson is the president and founder of MemberXP.

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